The story of Alaya
Alaya’s philosophy is finding calmness in the most chaotic situation. When she puts on the piece of jewelry, it doesn’t just sparkle, it is a reflection of who she is. The Alaya diamond becomes a reminder of a celebrated milestone leading on to becoming her silent form of energy. When she looks down upon the jewel, it brings a smile to her face. That glimpse of smile, is what makes her ALAYA.
The story began with the founder’s personality of being unconventional and having a conscious approach. She belongs to the generation of transparency and purpose. She came across the dynamic innovation of Lab Grown Diamonds and visioned to embrace the new era of luxury with the help of her diamond trade background. She wanted to effortlessly transcend one’s contemporary flair while celebrating one’s individuality in an ethically sourced and ecological way. She partnered with few experienced manufactures, so she could consciously be aware and monitor the entire Alaya diamond journey, from lab to market. And this is how ALAYA was created, a minimalistic yet contemporary jewelry line.
Alaya provides a variety of colored diamonds, which gives an opportunity to the person to not just connect with the design but emotionally delve deep into the diamond itself. Each Alaya jewel is made of diamonds that have been certified by one of the most trusted and reputed laboratory, IGI (International Gemological Institute). We strive to provide the finest craftsmanship, color, clarity and finish.
It is timeless, authentic and most importantly, relevant.
#IAmAlaya